Modern Poetry Comparison Essay

Over the past few weeks, my class and I have been studying a bank of poems, all of the same theme, they all deal with racist issues in modern life. I have chosen two of these poems to compare, these are, ‘The Negro’ and ‘Prayer of a black boy’. Throughout the coursework I shall be calling ‘Prayer of a black boy’ Poem ‘A’, and ‘The Negro’, poem ‘B’. Poem ‘A’ uses imagery contrasting white and black cultures, lots of words and expressions in the poem underlines the wonder and amazement of the Negro’s natural environment, and the barrenness and unproficness of the white man’s. I will be disusing these and pointing out the affects they have. Poem ‘B’ is in 6 clear stanzas but uses imagery of a symbolic and/or historic kind, and so I will also explain the affects this has upon the poem, and although Poem ‘A’ is written continuously, it can easily be broken into six stanzas for comparison. Also both poems are written in the first person, we know this because they say ‘I’. Due to Poem ‘B’ being in six stanzas it is very quick and easy to read and understand, so I have split Poem ‘A’ into six parts as well to make it easier to compare. Poem ‘A’ tells us that the mans roots are very black, and that he is proud to be Black and that him and his people originated from Africa, I concluded this from the line â€Å"Black as the depths of Africa†. In poem ‘B’ the man says â€Å"he is tires of this world†, he is saying a prayer, which means he is fed up of the way white people act and live and he wants out, also he says â€Å"since the cock crew he wandered†, this means he is worn out of looking for a better place of peace amongst the white people. Poem ‘A’ explains that the man in the poem has always been used as a slave and that he has been treated like a second class citizen because of his race. Also he says â€Å"Caesar told me† this means that black people have been slaves for a very long time, even when Caesar was around. But he seems to be proud of what he and his race have done to get where they are now. During the second part of Poem ‘B’, the man describes a beautiful scene of where and what he wants to be, but then he thinks about what will really happen, which is that his people are slaves and workers all day then he says they are spat out of the factory in which they work. He also dreams of going back to his own country and living freely amongst his people, but he then awakes with great disappointment to se he is still stuck in a white mans world. In the third part of Poem ‘A’ the man explains that he worked on ancient buildings as well as very modern buildings, which shows us a sense of time, of which he and his people have been treated with a lower standard from the white people, and over a long period of time. The man in Poem ‘B’ tells us that what the so called gentleman is, he doesn’t want to be, because he can see the real white people and they are not kind and generous as a real gentleman is thought to be. Also he compares his brown skin with the brown sugar bags in the street, which are from his country and makes yet again think of being at home with black people. The forth part of Poem ‘A’, tells us that he is a singer, and this shows he is proud of the situation he is currently in. We have a mention that he worked his way up from his homeland (Africa) to Georgia, where he sings ragtime for white people and they like it, and this makes him very proud to be who and what he is, a Negro. In the forth section of Poem ‘B’ the Negro explains that he really wants to be back where he knows is a lot better place, which is his country, because in this country there is nothing better than his home, Africa. In section five of Poem ‘A’, he tells us that he and his race have been victims all their lives, he tells us the horrors oh what has happened in the past to him and his race. They have been treated unfairly and with no trial they are punished. Poem ‘B’ section five, tells us that the man doesn’t want to learn the ways and religion of the white people, he wants to know his own history and practise his own religion, the religion of the black people from his home country. He asks why he should read about things he doesn’t know or understand of. The white people’s religion comes from a book, (the bible), whereas black religion is carried through time in stories and songs. The final section of Poem ‘A’ is the exact same as the first stanza, he repeats how proud he is of where how hard him and his race have worked, and that he is proud of his wonderful country, his wonderful home, Africa. The final section of Poem ‘B’ isn’t the same as it’s first, in this final part, the black man explains that white people are too sad for his kind, and that his culture are in touch with there countries natural habitat and that the white people are far too industrious. The final line tells us that the white culture needs to lighten up a bit.

America Essay

It has been taught in American schools that the war fought in order to stop slavery and that the American South did the right thing by seceding from the Union because of its support in slavery. Subsequently, the Civil war was a result of the Founding Fathers’ failure to address the institution of slavery in a republic that proclaimed in its Declaration of Independence that all men are created equal. Nonetheless, the necessity of the war has been questioned because the four-war to abolish slavery ravaged the country and destroyed nearly half of the American people. Among the countries that practiced slavery, only America and Haiti freed their slaves by war. The rest were freed peacefully. Hence, it can be concluded that the South could have gained its independence without the war. The rising alone of keeping and posting guards on the constantly escaping slaves would have resulted in the gradual decline for the demand of slaves. The absence of a fugitive slave laws in other states that would force the return of the slaves to their owners has added to the decreasing value of the slaves. As such the institution would have been unsustainable regardless of the moral and humanitarian perspectives. On the other hand, the American North would still have achieved its goals without resorting to war. Apparently, the North slaughtered a large number of American young men in the battles against the South. Nonetheless, it is evident that the South posed no military threat to the North. Its aim of preserving the Union was considered as not a compelling reason to continue the war. The North wanted to keep the Union intact solely on the basis of economy and fiscal matter. Since the principal source of tax revenue for the federal government before the Civil war was a tariff on imports, they needed to keep these tariffs in which the federal government accounted its federal budget. The North did not need to take the bait by Lincoln who dispatched southerners to forestall the supplies for Fort Sumter. Hence, its attack on the South could have been prevented had not depended on the Union being intact and the economic advantages it provided them.

RTL Implementation of MP3 Decoder IP Core

RTL IMPLEMENTATION OF MP3 DECODER IP CORE Abstraction The intent of this survey is to look into the effectivity of the MP3 decrypting design in hardware comparison to the more popular package design. Nowadays, the MP3 file format is the most popular criterion for audio compaction, used in playback device such as audio participants and nomadic phones. While MP3 decryption is one of the indispensable portion in multimedia system, most of the decryption design are software-based, peculiarly because of the design of the system, which is easier compared to the hardware portion. However, the package design has higher clock, therefore higher power ingestion. This happens because of the design itself ; it has more iteration in the scheduling algorithm. There are undertakings that combine both hardware and package design in the MP3 decrypting creative activity, but the standalone hardware rational belongings ( IP ) nucleus is still non good explored. This paper will present a brief position on the basicss of the undertaking, every bit good as the needed inside informations needed in working on the undertaking. Every inside informations presented in the study are either gathered from diaries, books and the online beginning available. The mark of this undertaking is to run the designated IP nucleus and implemented in Register Transfer Level ( RTL ) manner, in which it easy means utilizing the hardware descriptive linguistic communication ( HDL ) as the footing linguistic communication for the design.Table OF CONTENTSChapterTitlePageDedication2Recognitions3Abstraction4Table OF CONTENTS5List OF FIGURES71.0Introduction81.1Undertaking Background81.2Aim91.3Problem Statement91.4Scope of the Undertaking102.0Literature Review112.1Related Studies and Previous Work112.2Introduction to the MP3 Decoding Core132.2.1Synchroscope142.2.2Huffman Decoding152.2.3Requantiser162.2.4Reordering172.2.5Antialiasing182.2.6Inverse Modified Discrete Cosine Tr ansform ( IMDCT )192.2.7Synthesis Polyphase Filterbank203.0Research Methodology223.1Introduction223.2Ocular Representation of Research Methodology223.2.1Altera DE2 Board243.2.2Altera Quartus II253.2.3NIOS II25List OF FIGURESFIGURE NO.TitlePage2.1The MP3 bitstream format192.2The three parts of frequence line202.3The reordering procedure ( the darker coloring material represents higher frequences )222.4The antialias butterfly232.5Types of window sequences in a subband252.6The IMDCT operation flow273.1The undertaking work flow3.2The Altera DE2 board ( beginning: hypertext transfer protocol: //www.terasic.com.tw/ )293.3The Quartus II work bench environment303.4The NIOS II work bench environment31Chapter 1 IntroductionUndertaking BackgroundMPEG-1/2 audio layer-3 ( MP3 ) is a most popular format for playback of high quality compressed sound. During the recent old ages the application of MP3 sound codec has exploded. Typically MP3 files are played back utilizing package ( CPU or DSP ) , but recent tendencies have since informant the outgrowth of portable device, such as nomadic phones and MP3 participants. While DSP architecture is the most efficient for running MP3 participant, the challenges of FPGA execution of MP3 decrypting are less understood. Field Programmable Gate Array, merely known as FPGA, is one type of incorporate circuit that is consumer-programmable, therefore it is called â€Å"field programmable† . This incorporate circuit uses hardware descriptive linguistic communication ( HDL ) to configure. Nowadays, FPGA has since advanced into a high degree of efficiency during the past decennary. It has since become the major HP in different types of application, since it can be employed as standalone System on Chip ( SoC ) or powerful gas pedals in multi-chip system. The mark of the undertaking is to implement the MP3 decrypting nucleus by using the FPGA belongingss. While utilizing the bing package codification to run the decipherer in package, efforts has been done to run the decipherer in hardware, which will go the chief way in this undertaking. Then, comparing the public presentation of these two methods will besides be the focal point of the undertaking.AimThe aim of this undertakings are:To plan the MP3 decipherer hardware based and can be implemented in portable based designTo measure the efficiency of the hardware based decipherer comparison to the common package based deciphererProblem StatementMost of the MP3 decryption designs are of in package. However, the hardware importance of the decryption design has since taken the popularity today. Therefore, several efforts have been taken to make the to the full hardware architecture of the decryption nucleus. This paper will measure the efficiency of the hardware decipherer as per package d ecipherer and to look into the advantages of both methods.Scope of the UndertakingThe range of the undertaking includes combination of several elements such as hardware, package and electronic parts. Below are the Scopess for the undertaking.Uses Verilog HDL linguistic communication as its chief footing for programmingExplore the application of Verilog utilizing Altera DE2 BoardInclude package programming such as C and C++Implement the application ( partial ) utilizing downloaded package for package execution ( Quartus II 9.1, Nios II 9.1 )Chapter 2 LITERATURE REVIEW In 1988, Hiroshi Yasuda ( Nippon Telegraph and Telephone ) and Leonardo Chiariglione had initiated the working group Traveling Pictures Experts Group ( MPEG ) to put the criterions for audio and video compaction and transmittal. The group, formed by International Organisation for Standardisation ( ISO ) and International Electrotechnical Commission ( IEC ) , has since developed into an organisation joined by members from assorted industries, universities and research establishments. One of the criterions that have created is the MPEG-1 Layer 3, or good known as MP3. MP3 is the standard format used for digital audio compaction, in which the design have 12:1 compaction ratio, from 1.4Mbps 128kbps bitrate for compact phonograph record ( Cadmium ) music.Related Studies and Previous WorkIt is known that MP3 decrypting procedure is a hard procedure, but several research workers and industrialist have attempted to plan the decipherer for this specific format. For case, Faltmanet Al.( 2003 ) have stated that the designing of MP3 decrypting in portable and stand-alone participants have gained in popularity. In the study, Faltmanet Al.( 2003 ) besides stated the importance in the public presentation of these hardware MP3 decrypting based on the clock rhythms and power use. It besides includes an effort to to make an MP3 decipherer in hardware, by utilizing Xilinx FPGA board. Thuonget Al.( 2005 ) have proposed the architecture of the MP3 decryption nucleus, in which the subcores of the architecture can be separately designed, coded and tested easy. However, the design of the nucleus is coded utilizing VHDL, the older version of RTL linguistic communication. Ko and Nicolici ( 2007 ) have tested the execution of the nucleus utilizing Altera DE2 board and Xilinx multimedia board. It besides has consequences including the figure of logic elements, reversals, memories and multipliers involved. Bhargav and Yang ( 2008 ) have introduced the use of Linux-run interface on the decryption nucleus. Their research has besides opened the possibilities of animating the popular piece of consumer engineering utilizing bing hardware available in the lab. Still, the design utilizes both hardware and package constituent in their design architecture. It has few general lags due to system clock and debugging procedure. Singhet Al.( 2008 ) have proposed that the demand of hand-held participants and multimedia in nomadic phone have raised a demand for a dedicated hardware to decrypt the file formats with low power ingestion and faster acceleration. Papakonstantinouet Al.( 2008 ) have researched instance survey on the execution of drifting point math in decipherer execution to accomplish existent clip and faster decrypting procedure. In the instance survey, the writers introduce floating-point ( FP ) unit in their architecture to measure the operation velocity ; therefore naming it the FP execution of MP3 decryption. In the latest research by Moslehpouret Al.( 2013 ) , the undertaking uses NIOS II system, which is a portion of package device, to read files and produces end product from the decrypting procedure. By utilizing unafraid digital ( SD ) card as input devices, the system uses Altera DE2 board but synthesize different file format: moving ridge files, or.wav extension files. Even so, the exposure of the study have shown that running the decipherer is possible, peculiarly because of package characteristics use Altera SOPC builder in Altera Quartus 9.1 environment, in which the platform is largely used in third instruction degree. Some of the old work did even make the architectural design of MP3 decipherer, utilizing a VLSI cell-based attack. Tsaiet Al.( 2004 ) have proposed the specific architectural construction of MP3 decipherer in which it achieves a high throughput with a decreased memory demand and hardware complexness. Meanwhile, Kalpanaet Al.( 2012 ) have tried to implement the algorithm on the decreased direction set computer science ( RISC ) based ARM processor, which is far more advanced, proficient wised. All of the old work did hold its important characteristics in edifice MP3 decryption nucleus, either in hardware or package. However, the execution of MP3 decrypting IP nucleus, which uses Verilog HDL as its hardware linguistic communication, as implementing it to the full hardware based is non good discovered. Therefore, the focal point is the study is to undertake the design of MP3 decrypting nucleus, on the surface at least.Introduction to the MP3 Decoding CoreHarmonizing to Kalpanaet Al.( 2012 ) , all MP3 files are divided into fragments called frames. Each frames shops 1152 samples, enduring for 26ms, which the frame rate is about 38 frame per second ( Federal Protective Service ) . The first measure to decrypt MP3 file format is by happening the start of the frame, which is called synchronism procedure, or else called initial reading.SynchroscopeBefore decryption, the start of the frame must be found. If the frame is interrupted, we can non happen the exact place of the followi ng frame ( Thuonget Al., 2007 ) . The construction of the frame consists of 5 parts ; heading, cyclic redundancy cheque ( CRC ) , side information, chief informations and accessory informations.HeadingCRCSide InformationMain informationsAncillary Data Figure 2.1The MP3 bitstream format The inside informations about the frame heading is as follows:Frame HeaderIt is a 32-bit long and has description of the frame, together with the synchronism word to separate the get downing portion of the bitstreamCRCUse to look into if there is any transmittal mistake for the most sensitive informations. The CRC will merely exists when the protection spot in the heading is set.Side InformationIncludes the of import information needed to decrypt the chief information. This depends on the channel manner. For individual channel, 136 spots are allocated, while for double channel, 256 spot allocated ( this is tantamount to 17 bytes in individual channel, 32 bytes in dual-channel )Main DataThe chief informations portion consists of the frames that includes scalefactors, Huffman coded spots and accessory informationsAncillary DataThis information can keep user-defined information. This frame country can keep optional informations such as vocal name or song information.Huffman DecodingThis subdivision contains one of the most of import undertaking in MP3 decryption. The undertaking of Huffman decrypting is to transform and mapping the information into scalefactors and symbols stand foring the 576 original frequence lines for each granule. These frequence line is divided into three divider ;Big-values,Count1andRzero. Big-valuesCount1Rzero Figure 2.2The three parts of frequence line Detailss on the Huffman codification divider are as follows:Big-valuesRepresents the lowest frequence lines and are coded with the highest preciseness, scaled from values between -15 to 15. When the decipherer finds the value 15, it assumes that the higher preciseness is needed. This can be done by utilizing the value 15 as an flight codification, so reads extra spots from the imput watercourse. The figure specified in the Huffman tabular array are called linbits.Count1Represent the higher frequence lines ; non necessitate the higher preciseness scaled value. Ranging from -1 to 1.RzeroRepresent the highest frequence lines, and non portion of the bitstream. It contains the the frequence lines that are removed by the encoder. These values are filled with nothing by the decipherer.RequantiserThe symbols generated from Huffman decrypting is so reconstructed into the original frequence line by utilizing the scalefactors provided in the side information of the frame. The low frequence scal efactor set contains less values than the high frequence. The descaling equation for both short blocks and long blocks are defined as Short blocks: Long blocks: The denoted scalefactorsscalefactor_sandscalefactor_lused by requantiser are provided by Huffman decipherer. Parametersglobal_gain,subblock_gainandpreflagcan be found in the frames provided by the Synchroniser block. The notaiondefines end product from the Requantser block, whileis the Huffman decoded value at indexI.ReorderingThis block merely has one undertaking: it reorders the frequence lines within a granule. When the short block is decoded, a short window will be used. The end product is so sorted into subbands, so on frequences and at last by Windowss to increase the efficiency of Huffman coding. Figure 2.3The reordering procedure ( the darker coloring material represents higher frequences )AntialiasingAntialiasing is the procedure where its map is to cut down the inevitable assumed name effects because of the use of non-ideal bandpass filtering. The alias Reconstruction is based on the butterfly computation, dwelling of eight butterfly computation for each subband. Figure 2.4The antialias butterflyInverse Modified Discrete Cosine TransformInverse Modified Discrete Cosine Transform, known as IMDCT, reproduce clip samples from the frequence lines, together with synthesis polyphase filterbank. The clip samples can be obtained from the frequence lines by utilizing the undermentioned equation. The IMDCT operation flow begins by taking 18 input frequence lines and generates 36 polyphase filter subband samples. The samples so multiplied with with a 36-point window before passed into following decryption procedure. Windowing is the procedure of multiplying and overlapping add-on operation of IMDCT’s end product with the sine window coefficient. Based on the length of each window, four types of block is used ; they arestart,halt,shortandlong. The determination of block type is based on the analysis of the psychoacoustic theoretical account. Figure 2.5Types of window sequences in a subband However, bring forthing 36 samples from 18 input means that there are merely 18 samples are alone, therefore the IMDCT method uses a 50 % convergence. In this instance, the 36 end product samples is so divided into 2 groups, low group and high group, which has 18 samples each. The overlapping procedure is so carried out by adding values from the higher group, old frame with the lower group, matching frame. Then, the frequence inversion is so taken topographic point to accomplish right stage difference. This was done by multiplying every uneven subband with ( -1 ) . Figure 2.6The IMDCT operation flowSynthesis Polyphase FilterbankThis block is the last measure in decrypting procedure. It converts all 32 subbands to bring forth 32 Pulse Code Modulation ( PCM ) samples at a clip The filterbank exploits aliasing and windowing to travel the subbands back into their frequence sphere. This block is divided into two parts ; Modified Discrete Cosine Transform ( MDCT ) and windowing.Modified Discrete Cosine TransformEach clip frame of the subband samples are ordered so that the first 32 values are the first sub-sample from each subband, and so forth. The MDCT processes 32 values at a clip by utilizing the equation: where The end point end product values,is so stored in the barrel shifter.WindowingThe windowing procedure tallies by multiplying the valuesfrom the barrel shifter with the window map. This window map is specified in the ISO criterion. The PCM generated are so computed for each loop. The MDCT and windowing together run 18 times for each granule, bring forthing 576 PCM samples ( 27ms at 44.1kHz ) . Chapter 3 RESEARCH METHODOLOGYIntroductionThis chapter discusses the well planned attack taken during the project’s timeline to guarantee that the undertaking is good organized and run expeditiously. The methodological analysis is represented into a flow chart for easiness of apprehension.Ocular Representation of Research MethodologyThe designate work flow for the undertaking is shown below, in Figure 3.1. Figure 3.1The undertaking work flow The undertaking begins by researching any old plants related to the MP3 decryption and FPGA-based architecture execution. Besides that, several resources on hardware descriptive linguistic communication and package programming tutorial have besides looked at. The procedure involved in constructing the nucleus is studied and briefly elaborated to give excess cognition in order to carry through the research. The importance and intent of the undertaking is besides discussed in the first phase. The hardware used for proving and implementing the undertaking is Altera DE2 Educational Development Board. Figure 3.2The Altera DE2 board ( beginning: hypertext transfer protocol: //www.terasic.com.tw/ )Altera DE2 BoardThe Altera DE2 board provides everything needed to develop many advanced digital designs utilizing Altera Cyclone II device, with utilizing application package Altera Quartus II. This development board is the first measure to present and larn basic FPGA devices easy, since it is accessible in the lab. It is suited for a broad scope of exercisings in classs on digital logic and computing machine organisation, from simple undertakings that illustrate cardinal constructs to progress designs.Altera Quartus II Figure 3.3The Quartus II work bench environment Altera Quartus II is a package tool produced by Altera for analysis and synthesis of HDL designs, which enables the user to roll up their designs, execute clocking analysis, analyze RTL diagrams, imitate a design ‘s reaction and configure the mark device with the coder.NIOS II Figure 3.4The NIOS II work bench environment Nios II is the most widely used soft processor in the FPGA industry. Nios II incorporates many sweetenings over the original predecessor, Nios architecture, doing it more suited for a wider scope of embedded computer science applications, from DSP to system-control. The development for Nios II consists of two separate stairss: hardware coevals, and package creative activity.

The External Environment of Microsoft Inc. (Computer Operating System Research Paper

The External Environment of Microsoft Inc. (Computer Operating System Industry) - Research Paper Example It has been ranked 37th in the Fortune 500 list in 2012 (â€Å"Fortune 500†). Industrial Structure As mentioned earlier Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry and the Internet Software and Services industry. If we look at the global software industry it mainly comprises of application software, software for home entertainment and systems software. The global IT Services industry is not that relevant to Microsoft because it comprises of the data processing and outsourcing market. The internet software and services industry mainly comprises of the organizations which develop and market internet software and provide internet services related to interactive services and online databases. There has been a growth of around 7% in the global systems software market in the year 2010. It is expected that the market value of this industrial sector would increase by around 31% in 2015 since the ye ar 2010. Operating systems software can be regarded as the largest segment related to the global systems software industry and accounts for a significant portion of the industry's total market value in the world. If we look at the geographical segmentation of the industry it can be found that the Asia-Pacific region accounts for the maximum share of the market value in the world. Microsoft Corporation is considered to be the leading player in this industry and accounts for the maximum share of the market value. Overall the market for systems software is fragmented which results in intensifying rivalry amongst the competitors. Dominant Economic Traits Some of the dominant economic features of the systems software industry are discussed below: a. Market Size and Growth Rate: There has been a continuous growth in the global systems software market in the recent years and it is expected to grow at a same pace in the forthcoming years as well. The total revenue generated by the global sy stems software market was around $198 billion in the year 2010 which represented a compound annual growth rate (CAGR) of around 5.4% in between the years 2006 and 2010. The most lucrative segment of the market in 2010 was the Operations Systems software market which accounted for almost 37.5% of the total revenue generated in the market. b. Scope of Competitive Rivalry: Most of the companies in the software systems industry operate their business activities in different areas of the world. The majority of the market value for this industrial sector is concentrated in the Operating Systems software market. Of all the areas in the world, Asia-Pacific region accounts for most of the revenues generated in the global systems software market. Microsoft Corp. is the leading player in this industrial sector and since the market is fragmented it results in enhancing the rivalry amongst the competitors. c. Number of Rivals: Overall the systems software market is fragmented in nature. However, only a small number of large multinational companies like Microsoft, IBM,

Technological Transformations of Society Essay Example | Topics and Well Written Essays - 2750 words - 1

Technological Transformations of Society - Essay Example As the above definition explains, technology is about applying technical means to life. In today’s developing world, technology is all around us. Its presence can be felt in almost all fields of life. Social Networking is no exception. In fact the term social networking itself is a product of innovative technology. Social networking means to socialize via a network which is mostly done online, using some supporting platform. Most social networking websites enable the creation of a personal profile, where members of the network or ‘online family’ can feed their basic information and photographs etc. the members can then connect with other members on the website via platforms associated with these profiles. According to one definition, social networks are: â€Å"Web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.† 2 Face book is one of today’s leading social network websites. According to one survey, people spend three times more time on face book than they do on Google (Ostrow, 2009). The main features of face book include: Face book profile, friend finder, photo and video sharing, news feed, personal wall and face book games. Face book originated as ‘Face mash’ back in 2003 by a Harvard student named Mark Zuckerberg. The privacy policy of ‘Face mash’, which later became as ‘face book’ was criticized and the creator of this program faced many legal suites in this regard (Web hosting report, 2009). Zuckerberg mainly faced criticism against open exchange of data viewable by practically any body on the internet. The privacy policy of face book has been undergoing a lot of changes since its creation. ‘Face mash’, originally meant for Harvard

Personal analysis Essay Example | Topics and Well Written Essays - 1250 words

Personal analysis - Essay Example It is based on the theory of Carl Jung that the MBTI Personality types are founded. In this paper, I will discuss my personality type and how it my influence my success in achieving life goals. A critical evaluation of myself reveals that I am more of an extrovert than an introvert. I like to be with people and often find people around me. I also take great interest in people, perhaps the reason other people find me warm, sociable and interesting. While I take time alone sometimes, I spend much more of my time being with people, talking to them and trying to bring out the best in them. It hardly goes without my notice when a friend or close acquaintance is in a bad or good mood. I realise that I have the ability to â€Å"read† other people’s feelings and find it easy to understand their points of view. I find a lot of joy in being around happy people and therefore do whatever is within my power to make other people happy so that a moment is not lost in grief. I not only have a strong point in being with people but also find myself to be quite dependable. In this regard, I take my work seriously and often focus on the details maintaining warmth and energy. Perhaps it is for this reason that in many occasions I find myself being chosen as a team leader. I have what it takes to ensure that things get done the right way. I also generally like to be in control and will give my opinion without fearing, no wonder some people consider me manipulative. I find myself to be a person who respects authority and set rules. Once we agree on something with peers, friends or team-mates, I never wish to be the one to break the rule. In the same way, I always do whatever I can to be on the right side of the law and obey the rules that have been set just like I expect others to do the same. Being a Chinese lady, I have been raised in a traditional setting. In the Chinese traditional setting, women are expected to play certain gender roles. They are

The old Canadian Land Essay Example | Topics and Well Written Essays - 500 words

The old Canadian Land - Essay Example However, there are no reasons to believe that he could be a bad man looking for trouble. It was because he did not bother people along his constant travel expeditions. He travelled by water. His travel machine was a canoe that he used to tour all the waters of the rivers and seas that he came across. No water body was too scarify to make him stop a journey. The people believed that he was a brave man, who would look out for anyone in harm. Everyone in the lands knew him as a man without fear. Thus, many respected him as he was a hero amongst them all. From his appearance, it was difficult to know much about him. He carried with him everything from all the places he went to. Physically, he dressed as an Indian. One could argue that he had Indian traits in him. Apart from the manner of dressing, his character had much do with the Indian lifestyle. Indians were just as courageous men as he was. They were known to be the most troublesome people to deal with during trade. They would settle every slight issue with a fight. In fact, they were ready to die. The same characteristics could be evident in Pasquinel. It was in his nature to walk into a dangerous place without thinking. He was ready for any attack. In fact, he always fought his wars alone. Apart from being a brave man, he was a good negotiator. Negotiation is a skill important when dealing with strangers, who need to be convinced on one intended purpose. As a trader, negotiation skills were important to convince new traders on certain items. Even without speaking the language of the traders, Pasquinel could convince them on his intended purpose and avoid unnecessary confrontation. The story of Pasquinel could be real or a fiction one. The reality of the story could be because of the use of known physical places. For example, the narrator uses known water bodies and ancient places such as France and New Orleans. In addition, the trading activities outlined in the story represent the lifestyle of the

Science Essay Example | Topics and Well Written Essays - 750 words - 1

Science - Essay Example First and foremost, wind energy can be used to generate electrical energy. On the same point, this mode of production of energy is hugely dependent on the availability of wind since this is the means by which the turbines can rotate thus providing electrical energy. Notably, wind energy can produce a minimal amount of energy as compared to the water and solar energy. In addition to that, it is worth noting that this particular method of production off energy is not commonly used due to the simple fact that the amount of energy produced as compared to the amount of resources allocated to the purpose, the amount of resources allocated surpasses the amount of energy produced thus is viewed as a non-profitable adventure. Moreover, the other factor that has contributed to make this mode of production not common is the fact that it is expensive. On that note, in terms of man power and resources allocated for instance the setting up of a windmill and the appropriate machinery to support the exercise is expensive to purchase. In addition to that, it is worth noting that this form of production of the energy cannot be used as a steady source of energy. Apparently, since this form is hugely dependent on the weather conditions, that is wind to be precise which is hugely unreliable thus it is an unreliable source of energy. However, this form of production of energy can be used for small scale uses, in other words,house to house as opposed to industrial application since this form of business requires a huge amount energy available every time. Notably, research has showed that the amount of power produced is minimal as compared to the demand level for the commodity thus there is the need produce more form other methods of creation of energy. Consequently, the wind power can be generated for domestic purpose, in simple terms, house to house

RATIO ANALYSIS (FTSE 100) Essay Example | Topics and Well Written Essays - 1250 words

RATIO ANALYSIS (FTSE 100) - Essay Example s group of ratios basically compares the income statement account of a company to investigate whether a company is able to generate profits in its operation. Profitability ratios mainly focus on a company’s return on investment (Murthy, 2014). Some of the profitability ratios include ratios like, Return on Capital Employed, Gross Profit Margin, Profit Margin, Return on Assets, as well as Return on Equity. For this report we will only use the Return on Equity and Gross Profit Margin ratios. Return on Equity ratio is mainly used to compare the profitability of a company to another company in the same industry. For a general case, a company with a higher Return on Equity ratio shows that the company is more profitable. The ratio shows the efficiency with which the shareholders’ equity is turned into profits. The higher the ratio, the more efficient the company is in convert the shareholders’ equity into profits. From the calculations above, the ROE ratios for TESCO are generally lower than those of Sainsbury. This shows that Sainsbury is more profitable than TESCO. However, the ROE for TESCO in 2014 is higher than of 2013, showing that the company is increasing its profitability efficiency with time. At the same time, the ROE for Sainsbury in 2014 shows that the company keeps on improving the efficiency with which it turns the shareholders’ equity into profits as it is higher than that of 2013. Gross profit margin is this ratio that is used to investigate the financial health of a company by finding out the profit left after taking care of the cost of goods sold. The higher the gross profit ratio, the healthier the firm is. From the calculations above, TESCO exhibits higher gross profit margins in both years than those of Sainsbury. Generally, TESCO is financially healthier than Sainsbury as there is more profits left in its accounts after it accounts for its cost of goods sold than those of Sainsbury Plc. However, looking at the more recent gross profit

Art History writing assignment Research Paper Example | Topics and Well Written Essays - 1000 words

Art History writing assignment - Research Paper Example Each individual is looking to load his or her pockets with money while most of rich folks traded their character, soul and honor with wealth. In the past, artists’ belly was empty but his or her soul was full of life. But, the demon of technology recently transformed the traditional art and science of painting into a mechanized practice. The modern artists are shamelessly working towards attainment of economies of scale by producing paintings and artworks in bulk. Furthermore, the contemporary filmmakers are engaged in joining several parts of the existing works in order to develop a new one. The true nature and feel of human emotions is withering away from the cinema and the meaningless glamour and sexuality is replacing the everlasting messages of human emotions. The key message of Benjamin’s work stated that humans have lost their basic and fundamental attribute that made them humans. The artist attempted to communicate his frustration and emotional agony by arguing that the humans of the modern world will become incapable of practicing and demonstrating compensation and love (Benjamin pp.230). The society of the so-called 21st century is a living instance of Benjamin’s predictions. Additionally, the humans have learned the method of evaluating close relations on an economic basis. The mothers and fathers are fighting with their children, as they do not financially participate in covering up the expenses. The being analyzed work discussed degrading human involvement in the field of arts and then, it extrapolated that lack of artistry in humans simply mean s that they are not living an internal and cognitive life that is the elementary essence of human existence. The work entitled â€Å"Blessed Art Thou Among Women† on the other hand, depicted an important and bitter reality of human community that is a breaking bond of love and affection that is known to exist between mother and her child. The historical love of parent and offspring was highlighted in the form of a painting so that people should and must understand the value of human relations (Kasebier, Blessed Art Thou Among Women). Nevertheless, the works of both abovementioned legendary artists did not have any significant and notable impact on the course of human evolution that is going into the deep and dark pit of individualism. The growing individualism in all parts and regions of the world is going to make all humans alone. In the near future, people are going to live and die in loneliness because they will never have true human relations and feelings. All of the divine religions emphasized on human relations and few technological geeks are going to take humanity away from th e golden and heavenly rules. Historically, people lived in joint families and had a habit and tradition of practicing concern about their neighborhoods. The life was rich and people were more than happy in arranging parties and festivals at weekends. The professionals were punctual about observing office timings and job turnover rate was also low because there was a sense of family in workplaces of that era. The rape cases were recorded rarely. The sons and daughter did cry on the sad occasion of their parents’ departure from this world. The movies and artworks of the period promoted the notion of peace and tranquility. Based on the

The negative economic impacts of World EXPO 2010 in Shanghai, China Essay

The negative economic impacts of World EXPO 2010 in Shanghai, China - Essay Example If the negative outcomes outweigh the benefits, it is always prudent that the country resists from hosting the event. Some of the considerations that a country considers among other things include environmental effects, economic benefits, social impacts as well as its ability to host the event successfully. It is always important that a country ensure that it has the necessary infrastructure to host large international events, failure to which, it may end up to engage in internal and external borrowing, something that may have far reaching economic impacts (Chalip, Breen & Hill 2003). This paper examines the economic impacts that were associated with the hosting of the World Expo that was held in the Shanghai city of China in 2010. This is an event that is organized under the United Nations umbrella and happens on a rotational basis in major cities of the world, after a successful bidding by the respective countries. It focuses on the effects the event had on the various macroeconomic economic of China, as well as that of other hosting cities for the same event. The World Expo 2010 was held in China, in both of the banks of Huangpu River; the event took six months, running from the start of May to October of 2010. The event was marked as one of the major World Expo in the customs of international and world fairs and Expositions. The event was the first of its kind that the city was hosting after 1992, something that influenced prior proper planning before the actual event was to take place. During the Expo, the theme that was settled at was, â€Å"Better City – Better Life;† the choice of the theme was to portray Shanghai as the next great city of the world (Abelson 2011; Crompton 2006). Indeed, many of the people that attended the Expo lived to ascertain the fact that Shanghai has been developed as the major city in the world, competing with other major cities in the world

The Need for Privatization Essay Example for Free

The Need for Privatization Essay Every paycheck 7.65 percent is taken out for a retirement program, after the employer kicks in, a total of 12.4 percent of what you earn goes to the government to fund your retirement. The government system offers minuscule returns by anyones measure and the system is expected to go bankrupt as soon as 2014. If a private company had these problems, no one would invest. But, this is a mandatory program, Americans have to stay in this system and are forced to invest in its fated future. Social Security is one of the biggest disasters of American history. In a country that was founded on the principles of Capitalism and free markets, this socialist program limits peoples pursuit of happiness. Percent Who Believe Social Security Will Not Be There When They Retire All under 6560% Generation X70% Baby Boomers69% Social Security is an un-funded pay-as-you-go system. The idea is fundamentally flawed and follows the design of the famous illegal pyramid schemes. Many people claim that the constitution provides a social safety net, because the preamble of the constitution states that the government should promote the general welfare of the people. The constitution then goes on to list the enumerated powers of the state. Nowhere in the list does it say that the government should provide a retirement of healthcare for the people. If the founding fathers wanted these programs, they would have provided a way to pay for them. The rate of savings in the United States is 26 percent of Gross National Product; the country of Chile saves 30 percent of their GNP. With these two countries saving close to the same amount for their future, you would expect both to have similar results for retirees. The United States Government run pay-as-you-go system provides meager results as compared to even the least progressive private investment. The  Country of Chile used to have the same system the US currently uses, but decided to let people invest their own money how they choose in the open market. Chileans pensions are 70 to 100 percent higher than under the old government system since the switch to a private solution. The Chile system says that a person must contribute at least ten percent of their wages to the retirement program. Many workers contribute more than the ten percent that is required. In a private retirement system, people are free to choose what is best for them. Josà © Pià ±era, who is Chiles minister of labor, says: A worker can contribute more than 10 percent if he wants a higher pension or if he wants to retire early. Individuals have different preferences: some want to work until they are 85; others want to go fishing at 55, or 50, or 45, if they can. The uniform pay-as-you-go social security system does not recognize differences in individual preferences. In my country, those differences had led to pressure on the congress to legislate different retirement ages for different groups. As a result, we had a discriminatory retirement-age system. Blue-collar workers could retire at 65; white-collar workers could retire more or less at 55; bank employees could retire after 25 years of work; and the most powerful group of all, those who make the laws, the congressmen, were able to retire after 15 years of work. Opinion of Social Security Reforms The privatized Chilean system is obviously working better than the current US system. Many critics claim that the switch to a private system would be difficult to do. Chile, Mexico, Britain, and Australia have all successfully made the switch to a non-government system. All four of these countries are now striving under their new private retirement systems. The main problem cited in privatizing social security is how to pay the people that have paid into the program their whole life. There is an easy solution to this. The American Government has many programs that it does not have to provide under the Constitution. The government could easily abolish unnecessary arms such as the departments of Agriculture, Commerce, and Education. The government  also has excess assets that could be sold to support the people who have been forced to be dependent on Social Security. Social Securitys website lists the number of agency field offices at 1,300; thats a lot of office space, and a lot of bureaucrats that wouldnt need to be paid. If countries like Mexico and Chile can change over to privatized retirement systems, the United States will have no problem replicating their success. Josà © Pià ±era, Chiles minister of labor, described how the transition to a private system was made: The real transition cost of the system is the money the government ceases to obtain from the workers who moved to the new system, because the government is committed to pay the pensions of the people already retired and of those who will retire in the future. That transition cost can be calculated. In Chile it was around 3 percent of gross national product. How we financed it is another story. It will be done differently in each country. Suffice it to say that even though governments have enormous pension liabilities, they also have enormous assets. In Chile we had state-owned enterprises. In America I understand that the federal government owns a third of the land. I dont know why the government owns land, and I dont know the value. Nor am I saying that you should sell the land tomorrow. What I am saying is that when you consider privatizing Social Security, you must look at assets as well as liabilities. I am sure that the U.S. government has gigantic assets. Are they more or less than the liabilities of the Social Security system? I dont know, but the Cato project on privatizing Social Security will study that. In Chile we calculated the real balance sheet and, knowing there were enough assets, financed the transition without raising tax rates, generating inflation, or pressuring interest rates upward. In the last several years we have had a fiscal surplus of 1 to 2 percent of GNP. Opinion of Privatization Plan Strongly Favor38% Somewhat in Favor31% Lean in Favor4% No Opinion12% Lean Opposed2% Somewhat Opposed6% Strongly Opposed6% DK2% The future for Social Security looks grim, but there is some hope for privatization. The Republicans currently want private Social Security, and George Bush said Dont treat Social Security like its a federal program. In February of 1997 the Oregon state senate passed a resolution requesting that the state be allowed to opt out of the Federal Social Security program to start their own private retirement system. As people begin to see that the national program is going bankrupt, there will be great political pressure on congressmen to enact a new program. Medicare/Medicaid is another Federal program that is in great need of reform. Medical costs account for fourteen percent of our Gross Domestic Product. The current system decreases competition and skyrockets prices for medical care. The heavily regulated heath care business is restricted in not only getting cutting edge treatments to patients, but also in how they see patients. The American Medical Association limits the number of medical students accepted to Universities and decrease competition. There is never an ad in the help wanted section of the newspaper looking for doctors. When was the last time you heard of a doctor collecting unemployment? Government regulations also limit what non-doctors can do. Its easy to see that its doesnt take a PHD to do an annual checkup or to fix a broken bone. Regulations hurt Americans and drive up healthcare. With Medicare, there is a price put on procedures. An experienced doctor gets just as much as the recent med school graduate for doing open-heart surgery. The experienced  doctor is unable to make his own prices. These practices discourage competition and are bad for America. Canada and Britain both have socialized health care systems. The programs cost more than the semi-capitalist American system, but polls seem to show that citizens in those countries enjoy them. The care in these countries is mediocre and there is not much cutting edge medicine being done because there is no incentive to. There is also no incentive for doctors to perform to the best of their ability. Canadian patients cross the boarder to seek care at the Cleveland Clinic and when Margaret Thatcher needed surgery, she crossed the Atlantic to get help. The wait for cancer radiation in Canada is three to six months, twelve to twenty two months for a new plastic hip. Federally run programs will never be as cost effective or efficient as those run in the private sector. Time will tell as to whether Social Security and Medicare will fall out of Federal hands, but common knowledge of Economics shows that more competition breeds more innovative and less expensive solutions.

The Unexamined Life Is Not Worth Living Socrates Philosophy Essay

The Unexamined Life Is Not Worth Living Socrates Philosophy Essay The unexamined life is not worth living. With these words, Socrates stated the creed of reflective men and women and set the task for ethics: to seek, with the help of reason, a consistent and defensible approach to life and its moral dilemmas (Walters 22). Ethical inquiry is important to us when we are unsure of the direction in which we are heading. New philosophy calls all in doubt, wrote John Donne in the wake of the Copernican Revolution and of Charles Is violent death, suggesting that new thoughts had challenged old practices (Donne). Today, new practices in the biomedical sciences are challenging old thoughts: New medicine calls all in doubt (Walters 22). Few moral convictions are more deeply ingrained than that of the sanctity of life. If plausible once, however, the view that life is a sacred process (initiated, sustained, and finally halted by God) is now more difficult to maintain (Baier 1-4). Recent advances in the biomedical sciences allow us to intervene in, and sometimes take control of, the processes of life and death. Not only can death, quite often, be kept waiting by the bed or machine, doctors and scientists can now also intervene in, indeed, initiate the process of life: cloning and recombination of DNA are two examples; in vitro fertilization (IVF) is another (Walters 23). It is not surprising, then, that in the wake of these revolutionary developments, bioethics is flourishing. Despite the obvious enthusiasm of philosophers to take a stand on many complex moral issues in the biomedical sciences, however, a curious skepticism pervades the enterprise (Walters 23). Take the comments by a dean of an Australian Medical School on the teaching of medical ethics: Like any other lifelong clinical teacher I have firm views about such topics as euthanasia, continuing severe pain, acceptable and unacceptable risks of various treatments, the appropriate use of life support systems and numerous other matters of this sort which I discuss with my colleagues, assistants, and students but would not wish to teach dogmatically since much depends on the religious and ethical views which they may have and which also must command my respect (Medical Ethics). The paragraph suggests that although ethics is not a matter of dogmatism, it is a matter of personal preference or choice, something one cannot-or should not-argue about. Then there is another attitude, implied in a newspaper article by B.A. Santamaria, that ethical inquiry is useless unless those investigating bioethical issues have been à ¢Ã¢â€š ¬Ã‚ ¦endowed with authority by Almighty God [or] the Prime Ministerà ¢Ã¢â€š ¬Ã‚ ¦ (Santamaria). Since the study of ethics is all about what is right and what is wrong, it is not possible to come to a correct conclusion unless one is directly appointed by God to make this conclusion. God is the only One who can correctly decree what is ethical and unethical; we as imperfect humans should not even attempt to do this job. IVF raises many of these difficult moral issues. If the above conceptions about the nature of ethics were correct, however, discussion of these issues would either be futile (because morality is a matter of personal choice or opinion) or superfluous (because morality is what a divine or secular authority says it is) (Walters 23). In this paper, I want to suggest that it is not only possible, but also necessary to inquire into the ethics of such practices as IVF because the fact that we can do something does not mean that we ought to do it. To begin with, I will provide the basic medical facts involving IVF to give a solid understanding of what goes into the whole process and what facts involving this process cause the questioning of the ethical and moral issues. Infertility affects about 4.9 million couples in the United States, or one in every twelve. Approximately one-third of infertility cases can be traced to causes in the female (Encarta). However, a small proportion of infertile women can produce healthy eggs but, although they have a normal uterus, they have damaged or diseased fallopian tubes which prevent the egg from passing from the ovary to the uterus (Warnock 29). Aside from conventional methods of fertility treatment, there are also several newer techniques, collectively known as assisted reproductive technology (ART). The best known of these is in vitro fertilization (IVF) (Encarta). The concept of IVF is simple. A ripe human egg is extracted from the ovary, shortly before it would have been released naturally. The egg is then mixed with the semen of the husband or partner so that fertilization can occur. The fertilized egg, once it has started to divide, is then transferred back to the mothers uterus. It is common practice to transfer more than one embryo to a potential mother whenever possible because of the normal hazards that come along with pregnancy, such as the egg not attaching to the wall of the uterus (Warnock 29-30). As many ripe eggs as are accessible are harvested. Each egg is then mixed with semen to achieve fertilization. Assuming there is no abnormality in the semen, the success rate of fertilization is usually at least 75%. When the time comes to transfer the embryos to the woman, it may be that only one embryo is suitable for transfer, or there may be several. The reason for transferring more then one embryo is that this should give the woman a better chance of achieving a pregnancy (Warnock 30). Nearly 0.2% of American and 1% of British babies are being born after IVF. There are now more than 300,000 IVF babies worldwide. Patients stand in line for treatment, regardless of the stress, discomfort, and risks, and despite the fact that the success rate for the treatment is seldom better than 1 in 5 or 20% (Gosden 26-27). This surprisingly high number of IVF babies, and the many more IVF attempts that do not produce babies, which are currently being produced around the world present a need for the discussion of the ethical, or unethical-ness of in vitro fertilization. To call an infant born as the result of IVF a created individual is to imply that there is some difference between a child conceived and brought to term in this way and one conceived in the womb and carried through completely to term by the mother. To many religious people, the work of creation belongs, in the first place, to God, as it is outlined in the creation stories of the book of Genesis. God is the one who creates life and order out of chaos. Mankind is the highest product of creation, made from materials, which are part of creation. To man, who is made in the image of God, there is given dominion over the created world and the authority to exercise a stewardship which involves caring for what has been created. This has been developed within the Christian tradition so that man may be considered a partner with God in the continuing work of creation (Walters 88). In examining the question of IVF we are not looking at a question of creation out of nothing, but rather what may be seen, from the religious viewpoint, as an aspect of the trust given to mankind to care for creation. It may then be more appropriate to think of the facilitated rather then the created individual when we consider human intervention in the process of human fertilization (Walters 88). In considering this question and its ramification we will look at the viewpoints of some writers, both within and outside the Judeo-Christian ethical tradition, and try to determine whether or not basic notions of humanity are threatened by the artificiality which some have claimed is involved in the process. One argument against IVF is presented by the Roman Catholic Church using natural law as the basis for their argument. The theory of natural law is widely taken to mean that God has visibly set forth Gods laws in nature and humans should obey them (Dyson 52). The primary feature of IVF that comes under scrutiny from natural law is undoubtedly concerned with IVF as external fertilization. This is to say, the primary accusation coming from natural law focuses on the fact that in IVF, fertilization occurs in vitro in a glass dish, rather than in vivo, namely in the womans body. A second feature of IVF that is challenged by natural law is the use of masturbation by the husband or donor to provide the sperm without which the external fertilization cannot go ahead (Dyson 53). A rebuttal against this is presented by Fletcher, in which he has proposed a personal instead of a biological interpretation [of the natural law theory], so that the nature to be respected becomes not the reproductive process but what is worthy of a human being-freedom, planning, control of physical nature to serve human nature! à ¢Ã¢â€š ¬Ã‚ ¦Mans vocation is actually to frustrate nature as do medicine and technology, if rational needs and purposes require it (Fletcher 323). Another argument that many use to defend IVF, and also abortion, is that the embryo is not actually a human being but instead just a mass of cells with the potential to become a child, therefore not worthy of respect or careful treatment as that which would be awarded to a baby. Walters, however, argues that the embryo is actually living: it metabolizes, respires, responds to changes in the environment, grows, and divides (Kass 32-60). It is actually human; it pertains to the species homo sapiens. It is inappropriate, therefore, to refer to it as potential human life. We could, however, say it is potentially a mature human being (Walters 51). Walters continues this argument using the reasoning of Paul Ramsey. The human individual comes into existence first as a minute informational speckà ¢Ã¢â€š ¬Ã‚ ¦ (with the single exception of identical [multiple births]) no one else in the entire history of the human race has ever had or will ever have exactly the same genotype. Thus, it can be said that the individual is whoever he is going to become from the moment of impregnation. Thereafter, his subsequent development may be ascribed as a process of becoming the one he already is. However, some would counter-argue that, since twinning and recombination are possible in the early days after fertilization, irreversible individuality had not been achieved at this stage. These possibilities show the uncertainty of human individuation at conception. If the uncertainty remains as long as twinning is possible, it would seem that individuality could be certainly established only at blastocyst (an embryo four to six days after fertilization). Before this period, the embryo may be considered as only potentially a human being. This would imply that it is worthy of respect but not the same degree of respect as accorded to a mature human being (Walters 53). There are many more arguments concerning the ethicalness of in vitro fertilization, but the discussions stated above are the main points stated by the opposing sides. I do not believe one single conclusion can ever be drawn from these arguments. One can form him or her own personal opinion, but there will never be a single right or wrong answer. Based on the arguments I have read and learned about while writing this paper, I have drawn my own conclusions regarding the ethicalness of in vitro fertilization. I believe an embryo is a human being from the moment of conception and therefore its life should be treated with as much respect as a born baby should. I believe this life is precious and a creation of God. A baby is also, or should be, the representation of two people coming together in love to create a life. It should not be done outside of the body. An argument presented in Walters book that defends this position states: Those who reject human interference at the beginning of life would most certainly do so on the basis that what nature has decreed cannot take place ought not to take place. For an infertile couple, this implies that they must remain infertile: if they cannot produce a child by the normal means of conception then they must remain childlessà ¢Ã¢â€š ¬Ã‚ ¦(89) This is not necessarily the case and is a very narrow-minded conclusion to draw, as I will explain in the next paragraph. I sympathize with the couples who wish to have a child that shares their genetics, but I believe God made the couple infertile for a specific reason. He made them infertile so they could have the opportunity to give an orphaned or abandoned child a home. There are thousands, maybe even millions, of children without families all over the world. These children deserve love and a home just as much as the couple deserves to have a child. As William Walters put it so clearly, instead of insisting on the right of a couple to have a child, as some have done, let us be mindful rather of the right of a child to have parents (Walters 78). Just because a couple cannot produce their own genetic child does not mean that they must remain childless. While many people may not agree with other conclusions I have drawn regarding the personhood of the embryo or the immorality of a couple having a child outside of intimacy, there is no disputing the fact that infertile couples have an alternative to having a child created through science. They could make something good out of a seemingly bad thing by giving a child without a family a home, love, and a life. There is an alternative to infertility without relying on scientists, test tubes, and small chances. They can create their own miracle by giving life to an already-born deserving child. Baier, K. The Sanctity of Life, Journal of Social Philosophy. Vol. 5. April 1974: 1-4. Donne, John. The First Anniversary. Dyson, Anthony O. The Ethics of IVF. Mowbrey: 1995. Fletcher, J. Anglican Theology and the Ethics of Natural Law, Christian Social Ethics in a Changing World: An Ecumenical Theological Inquiry. Association Press: New York, 1966. Flynn, Eileen P. Human Fertilization In Vitro: A Catholic Moral Perspective. University Press of America: 1984. Gosden, Roger. Designing Babies. W.H. Freeman and Co.: New York, 1999. Kass, L.R. Making Babies Revisited, The Public Interest. Vol. 54. 1979: 32-60. Infertility. Encarta 1998. CD-ROM. Microsoft Corporation, 1993-1997. Medical Ethics. Editorial. The Medical Journal of Australia 11 June 1977: p. 871. ODonovon, Oliver. Begotten or Made? Clarendon Press: 1984. Ramsey, Paul in Rachels, J. ed. Moral Problems. Harper Row: New York, 1975. Santamaria, B.A. Medics Play God With Babes on Ice. Perth Independent 26 May 1981. Walters, William and Peter Singer ed. Test-Tube Babies. Oxford: Oxford University Press, 1982. Warnock, Mary. A Question of Life. Oxford: Basil Blackwell, 1984.

Antimicrobial Activity of Coconut Water | Research Proposal

Antimicrobial Activity of Coconut Water | Research Proposal Urinary tract infection (UTI) is the common term for the heterogenous group of conditions in which there is growth of bacteria in the urinary tract.1 UTIs occur in 3-5% of girls and 1% of boys. After the first UTI, 60-80% of girls will develop a second UTI within 18 mo. In boys, most UTIs occur during the 1st yr of life. UTIs are much more common in uncircumcised boys. The prevalence of UTIs varies with age. During the 1st yr of life, the male : female ratio is 2.8-5.4 : 1. Beyond 1-2 yr, there is a striking female preponderance, with a male : female ratio of 1 : 10.2 According to the National Ambulatory Medical Care Survey and National Hospital Ambulatory Medical Care Survey, UTI accounted for nearly 7 million office visits and 1 million emergency department visits each year.3 UTIs are caused mainly by colonic bacteria. In females, 75-90% of all infections are caused by Escherichia coli, followed by Klebsiella spp. and Proteus spp. Some series report that in males older than 1 yr of age, Proteus is as common a cause as E. coli.2 UTI can cause significant morbidity if not properly identified and treated. Therefore early recognition and prompt treatment is important to prevent late sequelae, such as renal scarring, hypertension, and renal failure.4 Coconuts, which are native in our country, play an important role in the society. Not only do they provide shelter and livelihood for mankind but they are also the source of important physiologically functional components. Nowadays, coconut has been gaining too much popularity because of its potential antimicrobial benefits.5 Coconut water is incredibly healthy and one of the best drinks to hydrate the body. Besides helping to remove toxins from the body and aiding digestion, coconuts have amazing anti-viral, anti-fungal and anti-microbial properties that help to cure the disease.6 It contains high levels of lauric acid, a substance responsible for these properties.7 However, no study has been done to document or confirm its antimicrobial properties against UTI pathogens, thus, this study was conceptualized. Thus, it is the aim of this study to explore adjunctive treatment for urinary tract infection. REVIEW OF RELATED LITERATURE Lauric acid which is found in high quantity in Virgin coconut oil was proven to have antibacterial activity against various viruses, protozoal and bacterial pathogens. However, one study conducted here in Davao City dated September 2004 showed that commercially available virgin coconut oil has no antibacterial activity against the urinary tract pathogens, E. coli and K. pneumoniae.5 SIGNIFICANCE OF THE STUDY Urinary tract infection is a serious health problem affecting millions of people each year. It is treated with various antibacterial drugs which are readily available in the market. However due to the increasing cost of these drugs, many people cannot afford them and sort to self medication with natural remedies. The result of this study will aid the community on using an adjunctive medicine that is readily available for the treatment of one of the common diseases in children. OBJECTIVES General Objective: To determine the antibacterial activity of coconut water using the zone of inhibition on Escherichia coli, Klebsiella pneumoniae and Proteus mirabilis (most common causes of UTI). Specific Objectives: To determine the zone of inhibition of coconut water on E. coli, K. pneumoniae and P. mirabilis To determine which among the bacterial pathogens in UTI is the most sensitive to coconut water. DEFINITION OF TERMS Zone of inhibition this is the clear area formed around the filter paper disc after 24 hours incubation of the petri dishes. Control disc impregnated disc with Amikacin and Cotrimoxazole used as standards for comparing the zone of inhibitions of coconut water against common urinary tract pathogens. Coconut water is the clear liquid inside young coconuts METHODOLOGY The study will be conducted in a school microbiology laboratory wherein the preparations of the materials and the interpretation of the results will be done. The young coconut fruit will be freshly obtained from the tree and then the water will be separated from its pulp. The test organisms, E. coli, K. pneumoniae and P. mirabilis will be obtained from positive cultures isolated from urine cultures of both pediatric and adult patients. Sensitivity testing for each organism will be performed to determine the type of antibiotic that will be used as control for the study. The Mueller-Hinton Agar will be used as the medium for the susceptibility testing. The Schieler and Schull filter paper will be used to prepare 6mm disc using a puncher. The materials that will be used in the experiment proper will be sterilized in the autoclaved at 15psi for 15 minutes. After sterilization, the agar will be dispensed in the sterilized petri dishes with a depth of 5mm and allowed to solidify. Three trials with 9 cultures of each bacterial strain will be tested using the Kirby-Bauer Disc Diffusion Method. Each bacterial strain will be made into a broth suspension and streaked evenly onto the surface of the medium using a sterile cotton swab. The sterile filter paper disc will be dipped into the coconut water. The prepared discs will then be allowed to dry for 3-5 minutes after which, they will be on the agar using a sterile forceps and gently pressed down to ensure contact. For the control, commercially impregnated discs with Amikacin and Cotrimoxazole will be used. The plates will be incubated at 37oC for 24 hours and will be investigated for antibacterial activity using the zone of inhibition. The zones of inhibition will be determined in millimeters using a digital caliper. The measured zones of inhibition will be classified as follows: 0mm-6.99mm as negative, 7mm-12.99mm as weak, 13mm-19.99mm as moderate and >20mm as strong.

Everyone needs a family to love :: essays research papers

It was no coincidence that I met a very wise person in my life. Now this person I found was always there for me! Wherever I went I knew they were in my heart to help me out, just to make things clear I’m not talking about God (even tough he is very wise and trustworthy) I’m talking about my family, the ones that have raised me since I was small and helped me through my life to get where I am today! They were the ones I knew I could count on to help me, but in the beginning I took them for granted and just there to live with and feed me, I never thought they would help me the was have! Well I was just sitting down with my dad and having a conversation about life, which soon ended up as an argument and the meanie that he is, I got grounded and had to do community project work for 4 whole months(BORING!!!). Now you see my dad is a very strict and did anything for his community and was always a few centuries behind, but he was the one that got me to find the real me! Well on the first day of my ‘community service’ I had to clean up the beach, which I found EXTREMLY boring! On the second day I did the same thing and did the same thing for 3 whole months. But on the fourth month I was told I was going to a work at an AIDS Children Orphanage, it sounded better than the beach so I went there. As soon as I walked in I could here all the children screaming with joy as another person came in to play to feed to teach them! These children looked as if they had no worry in the world, they didn’t know they were very sick they just knew they wanted to learn and play with people so much, some of the didn’t know what it was like to have a mother, a farther, but they seen to live just as well, but they needed that extra bit of love that your parents give. I found out that day how blessed I was to have a loving family always there to back me up, before I took them for granted I thought they were a waist of time I could live without them, which is true I could look at those children, but I realised that my family gives me that sense of security and of hope.

Racial Equality and the Abolition of Slavery in France :: Exploratory Essays Research Papers

Racial Equality and the Abolition of Slavery in France When Abbà © Sià ¨yes wondered, "What is the Third Estate [or are slaves]? Nothing. What has it [have they] been until now in the political order? Nothing. What does it [do they] want? To be become something†¦" (65), he could have just as easily spoken of slave's misery rather than the Third Estate's plight. While, his scope was limited, his pains were not. Following their first revolution, the French National Assembly helped to change the world. Enlightened, they saw, they defined, they tried to ease all of mankind's suffering. Finally, the term man began to transcend color. If man has rights, they must apply to all men. And thus, the concept of racial equality is born. I will argue in order to achieve this end, and to prove the necessity of racial equality, Enlightened thinkers exposed flaws in current social philosophy, demonstrated the logical conclusions of their progress, and finally addressed the implications of abolition. Marquis de Condorcet was an outspoken advocate for all forms of human rights-religious, gender, political and especially racial. In his "Dedicatory Epistle to the Negro Slaves" he writes: My Friends, Although I am not the same color as you, I have always regarded you as my brothers. Nature formed us with the same spirit, the same reason, the same virtues as whites†¦Your tyrants will reproach me†¦indeed, nothing is more common than the maxims of humanity and justice†¦ Reducing a man to slavery†¦[takes] from the slave not only all forms of property but also the ability to acquire it†¦ (56). Condorcet employs the technique of de/humanizing his subjects to display the arbitrary nature of slavery. Moderates, slaves, and whites-anyone could achieve slave status under these random means. Society needs to prevent subordination. The white Condorcet speaks almost in apostrophe; the style of his introduction greatly resembles an ode. Addressing the slaves in this manner gives even more deference to the lowly slaves. Similarly, the slaves have been elevated to "My Friends," further humanizing their cause. Although Condorcet was a well-respected member of the National Assembly, he relates to the slaves how "he is not one of the them." The ordered diction again serves to equate a white man to a slave. This segment's tone lacks both condescension and sarcasm. He nearly supplicates to the slaves for their quintessence. His friends-the blacks-are his brethren. If he shares spirit, virtues, and reasons with slaves, what is to distinguish them?

We Should Allow Drilling in the Arctic National Wildlife Refuge (ANWR)

Over the last thirty years the United States has been faced with the problem of dependence on foreign countries for oil and the tight control that these exercise on the energy policies and economics of America. Many of these instances include: the oil embargos of the 1970s, the Iraqi invasion of Kuwait in 1990, and the terrorist attack on the World Trade Center in 2001. Since the 1970s, one solution offered to reduce our nation's dependence on foreign countries for oil has been opening up drilling in the Arctic National Wildlife Refuge (ANWR). Proponents say that drilling in ANWR would make the United States more self-sufficient in the area of energy, while at the same time not doing excessive damage to the environment of the area. Opponents of drilling in ANWR cite the environmental problems of off-shore drilling and maintain that this land should be left alone and allowed to stand as an environmental wonder. Given that some environmental groups do not mind allowing technology to i nvade the environment when it profits them and given the threats of global terror and the ever-increasing dependence our nation has on foreign oil, I believe it is in the best interests of the United States to open up the Arctic National Wildlife Refuge for oil drilling.   Ã‚  Ã‚  Ã‚  Ã‚  Before stating both sides of the argument, I would like to make two observations that I found interesting while researching from the book, Taking Sides. The first thing that I found interesting was that in an environmental science class and in an environmental science textbook, the two articles used to present the pros and cons of opening up oil drilling in ANWR were not written by environmentalists or scientists or even oil technology experts, but rather by an economist, a physicist and a lawyer. The second thing that ran through my head as I was reading both articles was the time at which both were written. ?To Drill or Not to Drill: Let the Environmentalist Decide,? written by Dwight R. Lee, a professor of economics, and ?Fools Gold in Alaska,? written by physicist Amory B. Lovins and lawyer L. Hunter Lovins, were both written in the months prior to the September eleventh terrorist attacks in the United States and the subsequent United States invasion of both A fghanistan and Iraq. As I read both articles, especially that of the Lovins, which opposes oil drilling in ANWR, I could not help but wonder if ... ... we may see a serious act in the near future to start the process of drilling. With a solid combination and profitability factor the U.S. could prevent the rising gasoline prices. We need to however, continue our search for other alternatives do to our limited resource of oil. For this reason, I am in favor of opening up the Arctic National Wildlife Refuge to oil drilling and also the exploration of alternative fuel sources, as well as ways to conserve fuel. This combination should provide the United States with an energy policy that is both financially stable and environmentally sound.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Cunningham, William P. Cunningham, Mary Ann and Saigo, Barbara. Environmental Science, A Global Concern. McGraw-Hill. New York, NY. 2005. Easton, Thomas A. and Goldfarb, Theordore D. Taking Sides. McGraw-Hill/Dushkin. Guilford, Connecticut. 2004. Hayek, F.A. Individualism and Economic Order. The University of Chicago Press. Chicago and London. 1948. Lee, Dwight R. ?To Drill or Not to Drill: Let the Environmentalists Decide.? The Independent Review. Fall 2001. Lovins, Amory B and Lovins, L. Hunter. ?Fool's Gold in Alaska.? Foreign Affairs. July/August 2001.

Macbeth’s Tragic Flaw Essay

Ambition is a strong desire to do or achieve a goal. The extent of such ambition is easily influenced by other inner factors, such as gullibility because it allows the mind to believe in things that will bring them closer to their ambitious goals. In William Shakespeare’s play, The Tragedy of Macbeth, the protagonist Macbeth, is a representation of such gullibility. Macbeth allows his gullibility to overwhelm him in certain situations that appeal to his ambition. However, the increasing levels of his gullibility throughout the play would lead him to his own isolation and downfall. For instance, by meeting the witches and listening to their prophecy, he slowly begins to believe the prophecy which affects his decision-making in the future. In addition, the influence Lady Macbeth has over Macbeth allows her to manipulate him to believing her plan for murder. Furthermore, by believing in the apparitions’ three messages, Macbeth essentially greets his end at the door by having a false sense of security. As a result, Macbeth, who was once a hero, slumped down to become a murderous and tyrant king. However, Macbeth is not at fault for his unfortunate transformation. Macbeth’s tragic flaw is his ambition, which is heavily influenced by his gullibility because it eventually exploits enough of his ambition that causes his isolation and downfall. Macbeth’s gradual isolation is caused by his gullibility exploiting his ambition from his initial encounter with the three witches and their prophecy. The prophecy is the root of Macbeth’s isolation and downfall as the witches predict that Macbeth is the Thane of Cawdor, and King of Scotland. As the witches vanish, the two exchange dialogue with each other, â€Å"Your children shall be kings./ You shall be king./ And Thane of Cawdor too. Went it not so?† (1.3.89-91). Though Macbeth and Banquo both took it lightly as the claims held no evidence to back them up, the encounter ultimately implanted the idea of Macbeth becoming king in the future. By having the idea of this ambition within him, it leads into the next situation where his ambition begins to bloom. Ross and Angus arrive and greet Macbeth as the Thane of Cawdor. While Macbeth is astonished, Banquo warns him that such messages, â€Å"tell us truths,/ Win us with honest trifles, to betray ‘s./ In deepest consequence.† (1.3.134-138). On the other hand, Macbeth completely disregards Banquo’s warnings and displays his gullibility as he continues to  mumble to himself about the prophecy holding true. But, he is foolish to do so as he bases his accusation off of the statement, â€Å"Two truths are told† (1.3.140). Afterwards, his ambition is revealed as he strives to be king. As a result, both his gullibility and ambition intertwine and start his path to isolation and downfall. Eventually, Macbeth becomes king after a series of events, and he fulfills a part of the prophecy. By letting his ambition engulf himself, his ambition soon becomes the desire to secure power. As his gullibility grew, so did his ambition. He believes in the second part of the prophecy of Banquo having sons who will be kings by declaring Banquo as a threat to his power and orders his murder. This action solidifies the idea that Macbeth’s ambition strengthens his gullibility towards the prophecy as he desires to maintain his power. By believing that Banquo is a threat, he eliminates him to prevent any threat to his ambitious goal of securing power. This only continued to grow throughout the play after several murders of â€Å"threats† until his eventual demise. As a result, by hearing the witches’ prophecy, it allows his gullibility to exploit his ambition that w ill influence his future actions leading to his isolation and downfall. Macbeth spiraled further toward his downfall as he was foolish to allow Lady Macbeth to pick on his ambition, leading to his gullibility of the plan to kill Duncan. Macbeth’s flaw of being gullible allows Lady Macbeth to bombard him with accusations and comments that changes Macbeth’s original decision to not kill Duncan. To be more specific, the first thing Lady Macbeth addresses before Macbeth falters in the end is his inconsistency and cowardice. She states that he is inconsistent because he mentioned how hopeful he was when he heard of the prophecy, but then he concedes from chasing after his ambition. By attacking him personally by saying that he is a coward for, â€Å"Letting ‘I dare not’ wait upon ‘I would’,† (1.7.48-49), she instigates Macbeth into defending himself and making him more susceptible to persuasion. Instead of holding his ground on the decision of not killing Duncan, he slowly loses his ground as continues to be attacked. This easily leads into Lady Macbeth’s next tactic of attacking Macbeth’s manhood because Macbeth lived in a chivalrous society where men were symbols of manhood. By attacking Macbeth’s manhood, she is implying that Macbeth has become a lesser man. Furthermore, she adds on, â€Å"And to be more than you were, you would/ Be so much more the man.† (1.7.57-58). She implies that by murdering Duncan, he will become a greater man. This sets the stage for Lady Macbeth’s final tactic before Macbeth succumbs to her persuasiveness. To fully persuade Macbeth, Lady Macbeth exclaims to Macbeth of how effortless the plan of killing Duncan is. By doing this, she continues to appeal to Macbeth’s ambition of becoming king and how he can easily obtain the throne. His gullibility takes over as he eventually gives in and goes on with the plan. Therefore, though Macbeth was stern on not killing Duncan, Lady Macbeth persuades him through his gullibility and ambition to kill Duncan, which adds on to his downfall. Macbeth’s actions after his encounter with the three summoned apparitions exposes his gullibility and ambition as they influence Macbeth to put the final stake in his own downfall. During his second visit to the witches, they summoned three apparitions, each representing something that would prove significant later on. Macbeth’s gullibility shines when he believes in the three apparitions with no questions asked. At first, he was told by the first apparition to be wary of Macduff. Since Macbeth assumed that this meant Macduff was a threat to his overflowing ambition, he believed in their message and decided to send murderers to Macduff’s castle and eliminate the household. Macbeth, again, solidifies his image of a tyrant king by resorting to murders to take care of threats to his ambitious goal, further propelling him towards his downfall. The second message was that, â€Å"none of woman born/ Shall harm Macbeth† (4.1.91-92). Macbeth started flaunting that his castle would be able to fend off a siege from the English forces led by Malcolm. However, most of his soldiers left and joined the other side of the forces because of his obsession with power. This indicates that he was slowly becoming more isolated as soldiers continuously left. Furthermore, his inevitable end was soon to come as he met face-to-face with Macdu ff. While believing the first two messages, Macbeth became reluctant to fight Macduff because Macbeth’s, â€Å"soul is too much charge† with killing Macduff’s family. But, the second apparition’s message was misinterpreted as Macduff was not born of woman. This resulted in Macbeth being scared, displaying that his gullibility in the messages proved false and threatened his ambitious goals.. Next, the final message was that, â€Å"Macbeth shall never vanquished be until/ Great Birnam Wood to high Dunsinane Hill/ Shall come against him.† (4.1.105-108). By believing in the third apparition’s message, he ignored all the reports of enemies near his castle. However, that message was misinterpreted, as so did the others, as the trees were â€Å"moving† towards the castle. As a result, by assuming literally that the trees themselves could not move, he had let his castle be surrounded by the English force, ultimately losing everything. Therefore, in believing the messages from the apparitions, Macbeth’s ambition fed his gullibility, leading him to turn a blind eye on situations which normally would be looked upon. All of which led to his demise. Due to Macbeth’s trait of gullibility, it exposed his ambition multiple times throughout the play, causing him to take actions that would amplify his isolation and downfall. By meeting the witches and listening to their prophecy, Macbeth had begun his spiral downwards by letting his ambition consume him and killing Banquo. In addition, by giving into Lady Macbeth’s persuasiveness, his transformation from a respected nobleman to a murderer adde d onto his isolation. Lastly, by listening to the apparitions’ messages, Macbeth induced a false sense of security for himself which led him to eventual demise. In the end, Macbeth’s isolation and inevitable downfall was brought upon by his own gullibility and ambition.

A Model of Image Creation and Image Transfer

Today, although still playing a pocketable percentage of the everywhere in all in all promotional budget, the outgo of rumination dollars for keep goingship castles Is growing rapidly (Parker, 1991 Candler and Shank, 1989 Scott and Chard, 1992). non alone be todays garterships to a crackinger ex ten dollar billt innovative (I. E. , to a greater extent than simply the donation of cash for pil depletedcase harvestion scarce just about degradeds atomic number 18 expecting a reasonable transcend on their sponsorship dollar in the spirt of increased gross revenue (Octahedron and vanguard Kirk, 1992). dapple firms commemorate into sponsorship arrangements with a variety of goals, two of the most(prenominal) important ar to increase dirt knowingness and to establish, strengthen, or change soil lineament Crowley, 1991 Marshall and Cook, 1992 Meghan, 1991 Memorable blue-green . , 1991). Recently, these goals capture a bun in the oven been mull overd to be im portant in the development of customer- base crisscross equity, destined as the variantial exploit of bell ringer connectedness on the consumers purchase decision (Keller, 1993).In Sellers conceptualization, disgracemark knowledge (which drives customer-based blur equity) Is a sound of both the consumers aw beness of the daub and the envision(s) associate degreed with that aw arness. In item, the variability, strength, and unparalleledness of the brand familiaritys play a critical mapping in find out the differential response (Keller, 1993, p. 8). Brand awareness is achieved by exposing the brand to as galore(postnominal) electromotive force consumers as possible (Asker, 1 991 ).Sponsorship proceedingivities present twofold opportunities for achieving awareness objectives, and untold of the explore to Image creation gravel 145 worldwide trade Re observe, Volvo. 14 No. 3, 1997, up. 145-158. MAC university press, 0265-1335 multinational market Review d ate in the sponsorship literary productions has foc employ on awareness restitutions much(prenominal)(prenominal) as sponsor recall (e. G. McDaniel and Kinney, 1996). Regrettably, little attention has been precondition to showcase and brand get a line issues.A human activity of questions exist regarding the effect of sponsorship promotional activities on brand and sol express build. For example What promoters contribute to an final results cypher? Do consumers associate an slipfaces stunt man with sponsoring brands? If at that place is an work out connection mingled with outcome and sponsor, is on that point a theoretical explanation that cigarette be apply to chthonicstand this gene plug inage? If there is an figure association in the midst of burden and sponsor, what factors watch (strengthen or weaken) this blood? How does sheathface theatrical role find out stance towards the brand? Although attempts at measuring the feed on the sponsorsh ip investment return been do (e. G. , total answer attendance, exit polls, sales fol starting the proceeds, and arrive of media mentions), an understanding of how sponsorship whole kit and boodle has yet to be developed (Octahedron and Van Kirk, 1992 Cavalry et al. , 1994 Memorable teal . , 1991 Parker, 1991). The utilization of this article is to present a set explaining the mechanisms by which brand fount whitethorn be squeeze by sponsorship activities.Specifically, skeleton on the theory of subject matter infrequency from the credit endorsement literature, a eccentric person is presented which suggests the factors involved in creating an topics doubling and the sequent carry-over of that show to the sponsoring brand. Further much than than, virtually(prenominal) factors are determine that whitethorn declare the birth betwixt detail see and brand part. While the focus of this article is on the conceptual development of moving picture conveyancin g in sponsorship, a variety of look into propositions are offered to guide future confirmable inquiry.A textile for the bump off of situation date Model conceptualization and overview Brand foresee has been defined as knowledges about brand as reflected by the brand associations held in keeping (Keller, 1993, p. 3). Keller suggests that the variability, laughableness, and strength of the associations are critical to a brands success. Brand associations are developed from a variety of setoffs including product use, in arrangemental sources (e. G. , advertising, packaging, word-of-mouth), and association with former(a)(a) entities.The association with separate entities source is of point relevance to sponsorship activity. Keller has suggested that when a brand get under ones skins associated with an take, nearly of the associations linked with the font (e. . , youthful, relaxing, enjoyable, disappointing, sophisticated, elite, etc.tera ) whitethorn become linked in memory board with the brand. This interchange of associations is reconciled with enquiry in the famous person endorsement subprogram. Initial query regarding credit endorsement cogitate on the credibility and seductiveness of the content source (I. E. Celebrity) to explain the persuasive disposition of endorsers. That is, to a greater extent than(prenominal) credible and attractive endorsers were viewed as more persuasive. However, McCracken (1989), pointing to strange research results, suggested that endorsement authorisation is better explained by the gists consumers associate with the eminence endorser and subsequently transpose to the brand. McCracken uses the marge nub to describe consumers overall assessments of what a famous person trifles based on counterblasts sunbathe as social class, gender, age, personality Ana Testily. In separate characteristics (e. . , regal, trashy, maleness, vigorous, caring, sexual, irreverent, wise) are integrated to def ine the heart of the celebrity. Meaning which has been accumulated by dint of and through their roles in television, movies, military, athletics, ND other careers is conception to reside in celebrities (McCracken, 1989, p. 315). According to McCracken, the meaning attributed to celebrities moves from the celebrity endorser to the product when the two are paired in an publicizing. That is, meanings associated with the celebrity become associated with the product in the look of the consumer.To complete the meaning transportation system process, consumers fuck off the meaning in the product through consumption. This process is illustrated in guess 1. 147 Figure 1 . Meaning movement in the endorsement process McCracken (1989) meaning in celebrities is uniform to Sellers (1993) impression associations. Following the multitude set forward by Keller with bring up to brand characterization, this article uses the term effect run into to represent the cumulative explanation o f meanings or associations attributed to matters by consumers.A comparison contribute be luckn amid celebrity endorsers and egresss. Just as consumers associate celebrities with genuine meanings, so too are offsprings associated with particular proposition attributes and postures. It is suggested here that these associations are derived from the founts display case, pillowcase characteristics, and several(prenominal) single consumer factors. This is not unlike the meaning attributed to a celebrity universe organise by the various roles he or she occupies.For example, pillowcase associations attributed to the annual Chicago blue Festival (a food and musical mimicry drawing over 500,000 people) might admit tradition, celebration and civic pride. Extending this concept of meaning transfer from the celebrity endorser literature, it is suggested that solvents act in a manner analogous to endorsers in the transfer of go out to sponsoring brands. The framework presented in Figure 2 theorizes from McCracken celebrity endorsement seat to suggest that International Marketing Review 14,3 148 Figure 2.A case of image creation and image transfer in concomitant sponsorship offspring image is make from a number of international and internal factors. by means of sponsorship, an situations image, which whitethorn be relatively distinct for different consumer groups, whitethorn be transferred through association to the sponsoring product. As indicated in the figure, several factors whitethorn moderate the strength of this image transfer. This watchword leans to the crack of the first research proposition Pl Through sponsorship, an final results image actt become associated with the sponsoringDragon s Image. Determinants of aftermath image An answers image is equal by a particular food market segments overall subjective eruditions of the activity. The pro stupefyd framework suggests leash factors that whitethorn jolt angiotensin conv erting enzymes sensing of a particular government issue event type, event characteristics, and individual factors. detail type . In accordance with the earlier definition, event type do-nothing be categorized into at least five areas sports cogitate, music related, fete/fair related, fine arts related (e. G. Ballet, art exhibit, theatre, etc. ), and professional coming together/trade show related. The type of event pertains event image in a variety of ways. First, it conjures up image associations in the mind of the consumer. That is, most individuals, through late(prenominal) patronage or other forms of delineation (word-of-mouth, television, etc. ) ordain develop slightly bearings (I. E. , positive or prohibit predispositions towards an event) regarding particular events. These perspectives allow for serve to frame the image of the particular event type.Note however, that ones attitude towards an event is only one part of an events image. Ones attitude towards an ev ent represents a summary of mystifys resulting in well-nigh mineral predisposition to move to an event in a systematically favorable or unfavorable manner. Thus, event attitude is an enduring valuation (Cohen, 1990). While an events image pass on be potently turnd by ones attitude towards the event, event image depart besides be jounceed by non-evaluative perceptions of an event that are form through associations held in the consumers memory (Keller, 1993).In this sense, event image reflects the meaning of the event for an individual, and peck be characterized using descriptive labels that represent a summation of ones perceptions. These labels, termed image associations, would allow youthful, mature, carefree, adventurous, educational, social, handed-down, undivided, common, liberal, conservative, steep class, family oriented, children oriented, cerebral, athletic, artistic, pride, semipolitical, etc. Thus, event image merchantman be thought of as a collection of image associations.In supplement to prehistorical populates and other indirect impressions, it is probably that sassy experiences bequeath make out ones perception of event image. In fact, image perceptions formed from the most recent event experiences forget probable be the most potent in shaping ones overall event image receptions (Baggage and Warsaw, 1990). New experiences tail be divided into two types the specific activities prosecute in or sight and all interactions with other event concomitants/participants and event staff.It is through these two experiences that past event images whitethorn be changed or modified and new image associations potbelly be added. The specific activities engaged in or observed whitethorn be the alike for all participantsl (e. G. , attendees at a soccer match) or quite varied (e. G. , the individual rides and attractions selected at a local festival), depending on the type of event. Regardless of the affinity of experiences, the essential issue is that a effrontery consumers specific event experiences or observations give shape their perceptions of event image.It is also argued here that the number and type of other participants depart harbour an impact on ones evaluation of the events image. For example, the number of spectators whitethorn impact ones assessment of the success of the event. peradventure events may be viewed as more successful when they draw more attendees. In Alton, ten under AT participants may Impact perceptions AT crowding, event availability, and clutches times. Type of participant represents the demographic and cryptologic characteristics of others attending the event.The attendees at near events represent relatively homogeneous market segments in terms of social class, family life cycle, age, gender, political affiliation, etc. For example, spectators of professional golf tournaments may be middle aged, white males, with advanceder up median incomes. In other cases, e vents draw heterogeneous types of participants. Just as other customers can sire a developed impact on consumers perceptions of service firms, so too can other participants have an impact on ones event experiences and boon assessment of event image (Bitter et al. , 1994).These factors, perceptions based on past experiences, event activities, and the number and type of spectator/participant, constitute one aspect that testament serve to shape consumers overall subjective perceptions of a given event. Based on the above discussion, several research propositions are suggested 149 International Marketing Review 14,3 150 App Direct experience and/or indirect culture (word-of-mouth, advertising, etc. ) with an event type bequeath influence event image. bar The specific activities undergo or observed during an event will influence event image.PC The number and type of other spectators/participants will influence event image. font characteristics. Within a given event type (e. G. , music plan series, trade show, etc. ), a number of characteristics will leave from event to event. The take aim of the following five event characteristics will potential influence consumers perceptions of an events overall image event size, professional stead of participants (professional or amateur), tradition/ annals associated with the event, event venue, and promotional coming into court.Event size can be turn overed a farsighted a number of dimensions, including Engel of event, level of media exposure (local, regional, national, international), number of performers (if applicable), and amount of physical office occupied. The same type of event, for example electronic industry trade shows, can vary on all of these dimensions, creating different images for the same event type. Likewise, other event characteristics much(prenominal) as the professional status of performers (professional versus amateur) or the venue in which the event is re-create (e. . , temperature, con venience, physical condition, etc. ) will impact ones overall assessment of the events image. One could theorize that, in most cases, perceptions of quality, legitimacy, and attendance zing will be graduate(prenominal)er with long running, hulky, elaborately staged events, featuring professionals in attractive and convenient venues. The sensed promotional appearance of a brands sponsorship activities may appear anyplace along a spectrum from advertiser to benefactor.A perception towards the benefactor end of the spectrum may lead to increased recoverings of goodwill towards the brand because it is sensed as donating funds to make the event possible (McDonald, 1 ) conversely, tanner may De a negative reaction to ten Americanization of events that have not been sponsored in the past. These events may be perceived as sell out to the corporate world. This has become especially consecutive in the Arts, where some individuals feel that sponsorship (corporate or governmental) of th e Arts leads to censorship Jacobson, 1993 Wood, 1996) .However, repayable to increasing costs, it has become even more critical for events to obtain outside sponsors in order to continue to exist. To take adequate advantage of the goodwill aspects, the sponsoring brand may need to educate attendees regarding the beneficial role sponsorship plays in event production. Due to its association with the event, a sponsoring brands promotional claims can be legitimated, which serves to increase the believability of the promotional message (McDonald, 1991). Additionally, a sponsoring firm may be perceived as making an event possible for the consumer (Chew, 1992 McDonald, 1991).The perception may be especially plastered for small events which often have difficulty securing financial support. In this sense, the consumer does not view the sponsorship as a form of promotion, but rather the sponsoring brand is seen as providing a service to the attendee and a level of dowdily is generated by the firm. Again, the skepticism that can be associated with traditional advertising may be circumvented. Brands that are viewed as benefactors will be seen in a more favorable light. The consumer may even feel the need or desire to reciprocate by purchasing the brand.Following from the above discussion, the following research propositions are suggested App Event size will influence event image. Pub Professional status of participants will influence event image. PC Tradition/history associated with the event will influence event image. puff up Event venue will influence event image. Pee Promotional appearance will influence event image. Individual factors. Because of the knock overable number of factors influencing event image and the unique manner in which participants may take in those factors, an event may have different images for different individuals. Qualitative research has revealed all(prenominal) sport to have its own individual image, and sponsors will tend to benefi t from image transfer accordingly (Parker, 1991, p. 26). Three individual factors are suggested here that may impact event image the number of images an individual associates with an vent the strength of the particular image and the past history one has with a specific event. This last factor differs from the past experience factor discussed under event type. by history refers to the unique experiences associated with a specific event, whereas past experiences refers to encounters with a general event type.Events that consumers perceive as having multiple images will be more difficult to associate with a single identity. This will be compounded when the meanings are of a conflicting nature. Thus, an individual with many event associations may have a hafting image of the event, depending on which association is currently most salient. related to this is that images can be precise strong or relatively weak. It is likely that a single strong image will dominate over several weaker on es. This will cause an event Image to De pursuant(predicate) over time, out Limits ten reality Tanat multiple Image associations would confer.Finally, an individuals personal history with a particular event may have an impact on ones perception of an events image. A long history will typically lead to a more ingrained and consistent image. An individual that has attend or has been associated with an event for a tangible time period may also have nostalgic feelings that become associated with the events image. Events that have multiple or vague images pose problems for a firms sponsorship selection decision because it becomes more difficult to predict the image that may become associated with the event, and ultimately transferred to the product.The above discussion leads to the following research propositions App Individuals associating an event with a large number of images will have difficulty identifying a consistent event image. 151 International Marketing Review 14,3 152 Pub Individuals with a single, strong image association will have consistent event images over time. PC Individuals with a single, strong image association will have less rich event images. Pad Individuals with long-term participation in an event will hold a consistent event image for that event.This section has identified tether broad areas (event type, event characteristics, and individual factors) that influence the creation of an events image, although there may be some event image causal factors not explicitly discussed in the foregoing section. It is likely that any unrepresented actors could be accommodated inwardly the proposed areas. The next section discusses constructs that may moderate the blood mingled with event image and brand image. Moderating variables in the simulation Potential hash out variables presented in the nonplus are discussed in two sections.In the first section variables potentially impacting the strength of the image transfer from event to brand a re discussed. As such, variables pertaining to the formation of strong memory associations (degree of relation) and exposure to the sponsors message (level of sponsorship and event frequency) are discussed. The help section on moderating rabbles examines how ones fight with a product may moderate the impact of the events image on brand attitude. Attitude towards the event and attitude towards the brand are conceptualized and discussed as being elements of event image and brand image, respectively.Although not illustrated in Figure 2, these attitude components should be considered as a part of from all(prenominal) one of the respective image boxes in the figure. Moderators surrounded by event image and brand image This section will discuss three moderating variables impacting the strength of the transfer among an events image and the image of a sponsoring brand. As indicated above, the basis of the relationship is the meaning transfer among these constructs and it is this pr ocess that the moderating variables are proposed to influence.The first moderating factor to be discussed in the image transfer process is the degree of similarity amongst the event Ana ten sponsor. A product can nave letter Atonally or Image related similarity with an event. Functional similarity drop deads when a sponsoring product is actually used by participants during the event. An example of this type of similarity is Valentines sponsorship of automobile racing. The link is established because, apart room being a sponsor, Valentines take oil products are actually used by many of the participants during the event.The second type of similarity is termed image related, and occurs when the image of the event is related to the image of the brand. An example of this type of linkage is Pepsins sponsorship of the 1993 Michael Jackson World plan Tour. Here the similarity comes from the youth and fervor orientation of both the music and the product. Interestingly, some sponsors d o not appear to be linked to the events they sponsor. For example, the USAF&G scar Bowl combined a large insurance firm with a collegial football game.It is suggested here that either useful or image based similarities forge stronger ties and help the consumer to link the event image with the brand. Thus, sponsor- event similarity (functional or image based) will enhance image transfer by more firmly anchoring the relationship in the consumers mind. This assertion is consistent with some celebrity endorsement literature which suggests that MIS-matches between endorser and brand decrease the force of the endorsement (Katie, 1987). A second factor that may moderate the image transfer from event to sponsoring brand is the level of sponsorship.Sponsorship arrangements can run the gamut from a single sponsor to hundreds of sponsors at many different levels. duple sponsors for a given event lessens the prospect that a particular brand will be associated with the event, due to the add itional stimuli each consumer must attend to and recall (Hutchinson and Alba, 1991). Often, events allowing multiple sponsors will offer different levels of sponsorship. By contributing different dollar amounts to the event, the sponsor can buy enhanced packages. These enhancements complicate better sign/banner location, more public media mentions, and premium kicked and hospitality packages.Exclusive sponsorship, or at least a rife position, will increase the likelihood of meaning transfer from the event to the sponsoring brand by more firmly establishing the link between event and brand. The frequency of the event will also have an impact on the image transfer process. Events may be on either a one-time or recurring basis. Although a onetime event does not allow recurring event-sponsor associations to be developed over time, some events may be of such a unique nature that they attract a great deal of media attention (e. G. , Hands-Across-America). However, an ongoing event (ann ual, semi-annual, monthly, etc. Should have the benefit of more firmly establishing a link between the event and the brand due to reiterate exposures (Manacling et al. , 1991). The above discussion leads to the following research propositions App The higher the degree of similarity (image or functional based) between event and sponsoring brand, the more utile the image transfer between event and brand. Pub The more exclusive the level of sponsorship, the more effective the image transfer between event and brand. PC The more frequent the event, the more effective the image transfer between event ND brand.Image creation m Ode I 153 Moderators between event image and attitude towards the brand As discussed previously, ones attitude towards the event will help to shape ones image of the event. Thus, event attitude is a component of event image. Likewise, attitude towards the brand is considered under this framework as a International Marketing Review 14,3 154 component of brand image. Indeed, recent conceptualizations of brand image overwhelm an attitude component (Keller, 1993). As such, the homunculus presented in Figure 2 suggests that event image will have an impact on attitude towards the brand.However, might there be situations in which this relationship is moderated by another factor? Advertising research with endorsers has demonstrated that product fight level (defined as the level of personal relevance a product has to a consumer, resulting from the perceived level of risk associated with the products consumption or non-consumption) can impact the attitude formation process (Petty et al. , 1983). Specifically, we have shown that when an advertisement annoyance a product of low involvement, the celebrity status of the product endorsers was a very potent determinant of attitudes about the product.When the advertisement concerned a product of high involvement, however, the celebrity status of the product endorsers had no effect on attitudes, but the hardship of the information about the product contained in the ad was a powerful determinant of product evaluations (Petty et al. , 1983, p. 143). Following from this research, level of product involvement should moderate the relationship between event image and attitude towards the brand, such that event image will have a larger impact on brand attitude for a low involvement product.The influence of event image on brand attitude can be understood further by considering the type of horizon process likely to occur. Petty and Capacious (1986) elaboration likelihood seat (ELM) suggests that persuasion can occur along two highways. The central pathway to persuasion occurs when an individual bases product evaluation on diligent consideration of information that a person feels is central to the true merits of an issue or product (Petty et al. , 1983, p. 144).The second street to attitude change, peripheral, suggests that change may also occur through the association of the object wit h positive or negative cues (e. G. , expert source, pleasant surroundings, forceful presentation, etc. ). This conceptualization of the peripheral persuasion way is consistent with Sellers (1993) position of links in memory being established between an event and the sponsor. One characteristic of sponsorship that distinguishes it from some other promotional methods is its indirect nature (McDonald, 1991).That is, the sponsorship is, at best, a secondary concern (behind the actual event) for the participant. Furthermore, other than the brands name and/or logo, seldom is any type of moneymaking(prenominal) message associated with the firms products. Thus, sponsorship would appear to operate along Petty and Capacious peripheral persuasion route due to this indirect nature, and drop AT available cognizant International. place tests AT ten ELM mold suggest Tanat ten central route to persuasion is more effective for high involvement goods, while the peripheral route has a higher impa ct on low involvement goods (Petty et al. , 1983).Theorizing from the ELM, one could purpose that when the sponsoring brand is a low involvement product, event image will be a potent force in determining brand attitude. Conversely, the promotional benefit, in terms of attitude change, for high involvement products appears to be small. Product involvement is only likely to be applicable when the sponsorship is focused at the brand level, as oppose to the sponsorship focus being at the firm level. The discussion in this section gives hop on to the following research propositions App Brand attitudes of low involvement goods will be powerfully influenced by event image.Pub Brand attitudes of high involvement goods will be unaccented influenced by event image. PC view processes from event sponsorship take place on the peripheral route. Implications for drill and research Implications for practice Several implications for marketing practice can be drawn from the proposed model. Firs t, firms should consider more than simply the number of potential customers their sponsorship signage and other identifiers will reach. It is important to consider the image of the event, as this image may become associated with the brand.An events image can be assessed through a variety of methods. However, given its potentially ambiguous and transitory nature, qualitative methods in the form of depth interviews, focus groups, and projective techniques, are likely to provide the best view of how consumers perceive a given event. Event organizers might take it on themselves to manage such studies and use the results to recruit potential sponsors. In the course of such research, event organizers may find that the image of their event is not what they thought.Furthermore, it would be wise for event image studies to take place on a regular basis to assess changes in event image over time. This would allow event organizers to take disciplinary action in a apropos manner. The proposed model suggests a variety of event image determinants that could be manipulated to position a given event in a different light. In terms of the sponsoring rand, the model suggests several aspects of sponsorship that should be considered when deciding on potential event affiliations.One aspect that should be considered, in light of image transfer benefits, is the degree of similarity between the event and the brand. Brand awareness benefits are likely to accrue regardless of similarity levels, but it has been argued here that image associations will be more likely when some link exists, either image or functional, in the consumers mind. Firms looking to add sponsorship activities to their promotional conflate should also consider the level of pensioners and frequency of the event.Although most firms will look at these aspects with an eye towards the total dollar commitment, it may also be wise to consider the meaning transfer implications. As discussed previously, exclusive sponsors hips in events occurring on a frequent basis will likely increase the image transfer potential of the sponsorship purchase. Finally, firms should consider whether image transfer benefits will actually have any influence on consumers attitudes towards their brand and ultimately their purchase intention. The model suggests that, in terms of impacting a